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Dan Ariely’s Political Candidacy Puts a Career Studying Decisions in a New Context
A Career Built Around Everyday Decisions Dan Ariely has written about money, motivation, dishonesty, social norms, irrationality and the beliefs people hold about the world around them. The subjects can…
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Tanner Winterhof on Why Strong Communities Make Stronger Farms
A farm looks like a solitary enterprise. One family, one piece of land, a set of decisions made at the kitchen table before dawn. That image is powerful, and it…
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How to Track Opinion Trends and Public Sentiment: A Practical Guide for Marketers, Researchers, and Communicators
Opinion trends shape decisions by consumers, voters, and leaders — and they move faster than many organizations expect. Understanding how public sentiment forms and where it’s headed helps marketers, researchers,…
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How Policymakers Can Balance Privacy and Innovation: A Data Governance Playbook
Data fuels innovation, powers services, and transforms public administration—but it also creates complex policy trade-offs. Policymakers today must navigate tensions between protecting individual privacy, enabling economic growth, safeguarding national security,…
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Influence Mapping: How to Map Networks, Identify Key Connectors, and Influence Decisions
Influence Mapping: How to See — and Use — the Networks That Shape Decisions Influence mapping is a practical method for revealing who truly shapes opinions, decisions, and outcomes across…
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How to Use Influence Mapping to Turn Networks into Strategic Advantage
Influence Mapping: Turn Networks into Strategic Advantage What is influence mapping?Influence mapping is the process of visualizing and analyzing who holds sway within a network—organizations, communities, customers, media, or policymakers—and…



